Development of a new concept store as part of the redesign of the company’s image. This new concept has a strong identity for affirming the French elegance inspired by the brand’s sporting heritage. A digital experience for the customer is also created around a polo bar and polo wall with the presentation of new arrivals, sizes, colors, and models. The customer and the services are at the heart of this new concept, for which the brand has worked on all sales areas, including changing rooms and window displays, where we find many fitting elements, in contrast to traditional concepts. Ateliers Normand has been deploying brand concepts worldwide for 25 years.